Visual Impact Lighting, Inc. ...

... we have 4 decades as a manufactures’ representative agency. Although we changed our name and expanded our geographical coverage in 2002, we remain under the same experienced leadership. With offices in Milwaukee, Green Bay and Madison, and having both seasoned and talented younger personnel, we are positioned for growth into the next generation.

Our sales staff has over 170 combined years of lighting experience in the State of Wisconsin and the Upper Peninsula of Michigan (one guy 150 years old and the rest are pretty young, but eager) and is always available with product information and design assistance. Inside Sales Personnel include technical support, quotations and customer service. Our entire staff works together to provide our customers the very best service.

As a manufacturers’ representative our customers are at the wholesale level of the electrical products market. Our main customer base is A&E design firms, lighting design professionals, design and build electrical contractors, and, of course, our marketing partners, the wholesale electrical distributor. We do not sell our products to the retail market.

We strive to be the preeminent lighting representative in the State by consistently pursuing quality product lines to represent, preparing competitive quotations, and fully supporting our customers from order inception through installation.

Our Mission is to provide the industry with the highest quality and innovative lighting products in the marketplace, while servicing our customers with enthusiasm, professionalism and integrity, not to mention a sense of humor. Our product offering ranges from budget driven fixtures, to signature custom luminaries, to state-of-the-art control systems. This combination allows us the opportunity to truly be your “Lighting Solutions Partner”