1. Managing Director
  2. Managing Director
  3. Managing Director
  4. Managing Director

"Your Lighting Solutions Partner"

Serving All of Wisconsin and The Upper Peninsula

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Western WI

Eastern/Central WI

UP of Michigan

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Over 40 Years of Service

Manufacturers' Represenative

Visual Impact Lighting has four decades as a manufacturers’ representative agency. Although we changed our name and expanded our geographical coverage in 2002, we remain under the same experienced leadership. With our main office in Green Bay, and personal in both Milwaukee and Madison, we cover the state of Wisconsin.  We have both veteran and talented younger personnel, and are positioned for growth into the next generation.

Our sales staff has over 170 combined years of lighting experience in the state of Wisconsin and the Upper Peninsula of Michigan (one guy 150 years old and the rest are kinda young but eager) and is always available with product information and design assistance. Inside Sales Personnel include technical support, quotations, and customer service. Our entire staff works together to provide our customers the very best service.

As a manufacturers’ representative, our customers are at the wholesale level of the electrical products market. Our primary customer base is A&E design firms, lighting design professionals, design and build electrical contractors, and, of course, our marketing partners, the wholesale electrical distributor. We do not sell our products to the retail market.

We strive to be the preeminent lighting representative in the state by consistently pursuing quality product lines to represent, preparing competitive quotations, and fully supporting our customers from order inception through installation.

Our mission is to provide the industry with the highest quality and innovative lighting products in the marketplace while servicing our customers with enthusiasm, professionalism, and integrity, not to mention a sense of humor. Our product offering ranges from budget-driven fixtures to signature custom luminaries, to state-of-the-art control systems. This combination allows us the opportunity to indeed be your “Lighting Solutions Partner".